Saturday, June 6, 2015

sex sells

When I read Carol Adams' “The Sexual Politics of Meat” the first thing that came into my mind was this commercial. At first glance it seems like a car commercial or possibly a bathing suit commercial, but it is actually an ad for a carls jr hamburger. In this minute long ad, the hamburger is shown for only about 5 seconds and the rest is just a "sexy" girl washing a car. So how is this an affective way to sell the product at all? because sex(ism) sells. This video is basically equating women to a piece of meat and saying that if you buy their product women will be throwing themselves at you. In our society women are often seen as pieces of meat for the taking and its things like this that perpetuate it and make it accepted. The oppression of women and the oppression of animals are often tied together. An example of this is the advertisement used by many barbecue restaurants, a pig dressed in a bikini. 
This image legitimizes violence for both women and animals. Adams says, "The pig on the plate is like the prostitute on the street — ready to be consumed by fork or by phallus." When men go to these restaurants and see pigs like this, the idea of women being lesser than men and theirs for the taking is subconsciously engrained into their minds. 

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