Carol Adams in Vice

http://munchies.vice.com/articles/why-men-are-afraid-of-going-vegan

Here's the beginning:

In the West, plant-based eating has never been more popular. From the United Nations and the Dietary Guidelines Advisory Committee advocating that more people adopt a plant-based diet to its increasing mainstream accessibility, vegetables are clearly in vogue. Yet despite this, recent statistics reveal that only 3.2 percent (7.3 million Americans) follow a vegetarian diet. Nearly 60 percent are female; just over 40 percent are male. Roughly half a percent, (1 million), follow a vegan diet—79 percent of whom are female.

As with most everything else in life, politics add as much piquant flavor to food as any ingredient—and this is extremely apparent when looking at plant-based diets. While a “V” on a label or menu now commonly means “vegetarian” or “vegan,” isn’t there also an unspoken assumption that it stands for “vagina”? You don’t have to be a feminist rocket scientist to suspect that gender plays a big role in the divide between the sexes when it comes to ditching meat.

Two seemingly disparate authorities on the topic agree: John Joseph, frontman of the legendary hardcore punk band Cro-Mags, Ironman triathlete, and author of Meat is for Pussies; and Carol J. Adams, radical feminist theorist and author of The Sexual Politics of Meat. Both argue that the conflation of masculinity and meat is a critical factor in men’s dietary choices.